this is my first entry for arts&media related matters. it should link to the talentsinc.org website as i am told by the talents inC communications officer. these are my work related thoughts, ideas, revelations, research, etc., so what a better place to start …on American Idol!

American Idol lessons- sexy doesn’t always sell

… and then there were 3! It seems like just last week we were watching those sometimes absurd American idol auditions and before you know it’s about to end. It actually felt like the whole show last week eliminating lakisha took longer than the whole season itself. Oh! Ryan Seacrest drives me up the wall when he says …�when we return.� I almost hate that he does it so well. Dang! he is a good host!

Why are tens of millions glued to this show not only in America and around the world? Time magazine (april 16, 2007 issue) has an interesting and startling article a few issues back. It reports on 6 valuable lessons learned on why it is a number 1 show. I will focus on just 2.

1) -people like to hear a story- “it is not just a singing contest as it’s judges so often repeat it it. You can get by on Idol by singing. You win Idol by telling a story!�

stories in any genre or media always touches us deep in our souls.

2) –people don’t like sex- “there is a big audience that wants a safe haven from the supersexualized pop culture.�

So it is possible to be at the top in the arts & media world without giving in to pop culture necessarily. This is so encouraging to all who aspire to bring something fresh and with beautiful content.

And it took American Idol’s success to prove this.

***note this was written several weeks ago***